A DrBrand®
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A DrBrand Pte Ltd (“ADB”) was incorporated on 19 May 2016 in Singapore by Patsy Ong-Hahl (Co-Founder & CEO) and Dr Georgia Lee (Founder) as a vehicle to amalgamate three successful homegrown brands in the beauty industry: DrGL® (since 2004), DrSpa® (since 20021) and DrHair®. (since 2008).
ADB is the brand owner of established brands specialising in beauty products, supplements, scalp care & treatments, and medi-aesthetic spas. We are committed to building brands that inspire and provide a holistic experience for our consumers, enabling them to express their individual beauty by having us as their beauty BFF (“best friends forever”). As a beauty BFF, we focus our decades of experience, research and medical background to develop and provide results-oriented, medi-aesthetic treatments alongside our award-winning skincare range for top-to-toe wellness for beauty from the inside out. Our continued success has been proven not only by happy customers, and the numerous awards and accolades received, but our insistence on offering quality products and services relevant to consumers in different phases of their lives, with only the highest efficacy and trust.
One of our benchmark values as a group is our ethics. Our moral compass is “Human” – included as a secondary mark on our branding. It refers to us building our company and conducting ourselves with empathy, compassion and love. We treat everyone the way we want to be respected & treated. This translates down to our products and services too. First and foremost, we formulate products and services for ourselves, and until we’re completely satisfied, only then will we even think of rolling them out to the public.
OUR BEAUTY LEADERS
Dr Georgia Lee
One of Singapore’s foremost aesthetic doctors, Dr Georgia Lee is well-known among her celebrity clientele for her passion for skin, and her focus on holistic health & wellness. Dr Lee’s medical and clinical experience gave her the confidence to start her own skincare range. However, it was a personal experience that gave the final push. A serious allergic reaction resulted in blisters that covered the right side of her face, leaving her with persistent hyperpigmentation which was only resolved after treatment with a cream she customised for herself. This traumatic incident piqued her interest in skincare and motivated her to delve into its development. Since then, DrGL® has evolved and expanded to cover all areas of holistic beauty from skincare and supplements, to wellness and skin treatments at DrSpa® and scalp & hair treatments at DrHair®.
Mrs Patsy Ong-Hahl
With more than 30 years of hands-on management experience, Patsy’s strength lies in being operationally-focused with functional expertise in sales, marketing, branding, operations and finance. Won over by the high quality and efficacious results of DrGL® products, DrSpa® face and body treatments, and DrHair® scalp treatments, she acquired the three brands and went on to co-found A DrBrand Pte Ltd (ADB) with Dr Georgia Lee in 2017.Together, they harnessed their combined experience, expertise and knowledge to realise their vision of building a global beauty & wellness company. This foray into the beauty industry also led her to acquire Touche Elite, a chain of medic-aesthetic spas in February 2017, later rebranding their three locations to DrSpa®. Her goal was to utilise the latest skincare technology, proprietary spa protocols and the exclusive use of DrGL® Professional Solutions to deliver maximum efficacy and lasting results to all who walk in to DrSpa®.
Our Dedicated Team
Key positions within the company are helmed by team members who have been with us for more than 10 years. Without them, it would have been impossible to execute our vision, values and deliver on our commitment to our consumers
Seal of Doctor’s Approval | The ADB tagline
Our corporate tagline, “Seal of Doctor’s Approval” best encapsulates our corporate values, our mission and commitment to you. We proudly serve as the stamp of approval for our brands, emphasising the high standards, quality and commitment towards delivering results-oriented products and services. We bring an anchor of trust and credibility to our brands. At ADB, we believe that our products and services are the beneficiaries of our corporate reputation. The safety and performance of each individual product and service is subject to extensive volunteer tests, and all products are always clinically and independently2 tested before they are approved. As always, we are guided by the principles of simplicity and goodness, represented by the seal of doctor’s approval. We believe this to be the cornerstone for our sustainability and global success.
DrGL®
DrGL® is a range of doctor-formulated skincare by Singapore’s foremost aesthetic physician, Dr Georgia Lee. With a focus on the different skin types, this proprietary range infuses cutting-edge science into the most efficacious skincare. Eschewing the mass for a carefully crafted selection of premium products, DrGL® offers modern busy individuals maximum efficacy, minimum fuss. Originally, Dr Georgia Lee established DrGL® to undertake research and development for medical grade skincare products for her clinic patients, as there was no suitable offerings in the mass market. This eventually led to the development of 55 skin and hair SKUs, many of which have consistently won industry accolades and awards from major and international beauty authorities.
DrSpa®
Founded by none other than Dr Georgia Lee, DrSpa® is the natural companion to the DrGL® skincare range, with a myriad of treatments dedicated to all skin types and concerns. Offering a broad range of award-winning services encompassing skin, body and wellness, DrSpa® integrates proprietary treatment protocols with the exclusive use of the DrGL® Professional range of medi-aesthetic products for a holistic beauty experience that delivers optimal results. Expect non-invasive aesthetic treatments that are based on medical science, all in the comfort of a spa-like setting. Just as DrGL® products which infuse science into skincare for maximum efficacy, the same can be expected of all DrSpa® treatments.
DrHair®
As the next organic companion to DrGL® skincare and DrSpa® face and body treatments, DrHair® focuses on scalp treatments for hair loss, hair aging, oily, sensitive, acne-prone scalps and other scalp issues. With proven diagnosis techniques, DrHair® utilises a proprietary cocktail of peptides to treat and strengthen weakening hair shaft, and address modern day scalp concerns for both genders. Coupled with exclusive use of the DrGL® Professional range of products formulated for optimum results, the efficacy of each treatment is enhanced. In the hands of the best scalp and hair professionals, rest assured that DrHair® offers results-based treatments and solutions with top-notch service.
